Dedicated to challenging the status quo through sustainable innovation and social change.
Recycled, Natural, 100% Made in Europe
SWEATERS - CARDIGANS - SWEATSHIRTS, TSHIRTS - POLOS
BABIES - KIDS
The whole production is outsourced to partner manufacturers.
Other production details
Packaging / Packing
Their packaging is made of 100% FSC-CW certified cellulose.
Standard shipping solutions.
Having 100% of their production in Europe strongly increases chances to have a product made in fair conditions.
In 2015 they launched they first education programme which they personally deliver pro bono to 10.000 students a year in Italy.
More than 5 years spent in the educational field led to the development of School of WRÅD.
Having 100% of their production in Europe reduces the environmental impact of the brand.
They mostly use recycled materials.
Some products are made of more than one material which makes them harder to recycle.
- Packaging / Packing
Materials used to manufacture the products
Upcycled deadstock fabrics, recycled polyester, recycled wool, hemp, recycled cotton, organic cotton, graphene.
We recommend using a Guppyfriend bag when washing your clothes made of recycled plastic to limit microplastic pollution.
Mostly recycled materials.
For clothes, learn more and check our Fabrics index here
WRÅD is a Focus Design and Communication Company dedicated to challenging the status quo through sustainable innovation and social change.
Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.
At the beginning we were nothing more than an Instagram page and non-profit educational movement focused on raising awareness around the true impact of clothing – but then quickly evolved into a sustainable innovator, with our own synergic R&D program endorsed by Perpetua, and ultimately a brand offering liberating apparel for wrad-minded people like us, to sustain our agenda.
Reckless profit is not the goal – we work holding ourselves accountable to our true purpose: influencing social and environmental change through innovative products in sync with the needs of our planet and people.
We recently developed our Wrad Communication department after being contacted by brands who wish to become more purposeful and sustainable across their operations and communication but don't know how. We are now investing in helping others in their path towards sustainability.
Because change can happen - and we can lead it.