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Wrad

87

/100

Dedicated to challenging the status quo through sustainable innovation and social change.

VALUES

Recycled, Natural, 100% Made in Europe

CLOTHING

SWEATERS - CARDIGANS - SWEATSHIRTS, TSHIRTS - POLOS

FOOTWEAR

-

ACCESSORIES

-

BABIES - KIDS

-

HOME

-

SUPPLY CHAIN

77

/ 100

Made in

Italy, Portugal.

Production

The whole production is outsourced to partner manufacturers.

Other production details

Packaging / Packing

Their packaging is made of 100% FSC-CW certified cellulose.

Shipping

Standard shipping solutions.

SOCIAL IMPACT

83

/ 100

Having 100% of their production in Europe strongly increases chances to have a product made in fair conditions.

Additional information

In 2015 they launched they first education programme which they personally deliver pro bono to 10.000 students a year in Italy.
More than 5 years spent in the educational field led to the development of School of WRÅD.

ENVIRONMENTAL IMPACT

69

/ 100

Having 100% of their production in Europe reduces the environmental impact of the brand.

Circularity

They mostly use recycled materials.

Recyclability

- Products

Partly recyclable.
Some products are made of more than one material which makes them harder to recycle.

- Packaging / Packing

100% recyclable.

Additional information

MATERIALS

100

/ 100

Materials used to manufacture the products

Upcycled deadstock fabrics, recycled polyester, recycled wool, hemp, recycled cotton, organic cotton, graphene.

We recommend using a Guppyfriend bag when washing your clothes made of recycled plastic to limit microplastic pollution.

Materials characteristics

Mostly recycled materials.

Materials origin

Europe

For clothes, learn more and check our Fabrics index here

ABOUT

WRÅD is a Focus Design and Communication Company dedicated to challenging the status quo through sustainable innovation and social change.

Seeking for ways to turn a global crisis into an opportunity for systemic progress, our co-founders Matteo, Victor and Silvia quit their corporate jobs in fashion in 2015 and launched WRÅD.

At the beginning we were nothing more than an Instagram page and non-profit educational movement focused on raising awareness around the true impact of clothing – but then quickly evolved into a sustainable innovator, with our own synergic R&D program endorsed by Perpetua, and ultimately a brand offering liberating apparel for wrad-minded people like us, to sustain our agenda.

Reckless profit is not the goal – we work holding ourselves accountable to our true purpose: influencing social and environmental change through innovative products in sync with the needs of our planet and people.

We recently developed our Wrad Communication department after being contacted by brands who wish to become more purposeful and sustainable across their operations and communication but don't know how. We are now investing in helping others in their path towards sustainability.

Because change can happen - and we can lead it.

Transparency

1

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Headquarters

Vicenza, Italy

Date of creation

2015

Shipping

Worldwide

Last update

July 2021

Photos credits /

Wrad