Sportswear inspired by travel. We’ve got a crush on the world. Prints created with artists we meet during our travels.
Natural, Recycled, Vegan, 100% Made in Europe
BABIES - KIDS
The whole production is outsourced to partner manufacturers.
Other production details
Packaging / Packing
All packaging for e-commerce is plastic-free and made from 100% recycled paper products or compostable bio-based films. Their hangtags are made from 100% recycled paper and serve multiple uses: after being a price tag, customers can use it as a travel tag to attach to their luggage.
Standard shipping options.
Having 100% of their production in Europe strongly increases chances to have a product made in fair conditions.
Having 100% of their production in Europe reduces the environmental impact of the brand.
pure by luce mostly uses recycled materials. They encourage their customers to return their pure by luce garments after use. In exchange, they get a 10% discount on their next order.
Technologies to split elastane from polyamide through chemical recycling have not been developed yet
- Packaging / Packing
Materials used to manufacture the products
Econyl, recycled polyester, organic cotton.
We recommend using a Guppyfriend bag when washing your clothes made of recycled plastic to limit microplastic pollution.
For clothes, learn more and check our Fabrics index here
Pure by Luce is a travel-inspired, good karma apparel line for the sporty, conscious and sophisticated woman.
We’ve got a crush on the world. We create our signature prints together with international artists we meet during our travels. Every year, we work together with local talent from a new inspiration country to create prints that take you on exotic and feelgood journeys. You can discover our collections inspired by Mexico, South Africa and Morocco.
We want to empower everyone who is designing, making, but also wearing our activewear.
We cheer you to share your power.