Better basics for a better planet. Made in Europe.
Organic, 100% Made in Europe
ACTIVEWEAR, SWEATERS - CARDIGANS - SWEATSHIRTS, TSHIRTS - POLOS, TROUSERS - PANTS
BABIES - KIDS
The whole production is outsourced to partner manufacturers.
Other production details
They have an "Imperfectly Perfect" range of clothes that come with faults such as a little stain a hole or the measurements have a slight deviation.
All their products are GOTS-certified.
They work very closely together with their family-run manufacturer in Portugal and make frequent visits.
Packaging / Packing
Packaging is made with recycled contents or that is biodegradable / FSC certified paper.
Your order comes in a sturdy and eco-friendly carton box and they always bundle multiple clothing items into one wrapping paper, that is also biodegradable.
Standard shipping solutions.
Having 100% of their production in Europe strongly increases chances to have a product made in fair conditions.
Having 100% of their production in Europe reduces the environmental impact of the brand.
- Packaging / Packing
Materials used to manufacture the products
Cotton does not grow in Europe.
For clothes, learn more and check our Fabrics index here
Pure Basics for Happy Kids
Our mission is to create products for parents and their kids that fulfill the wish for sustainability, simplicity and style. We create premium quality basics that are ethically produced, super comfortable and affordable for everyone.