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New Optimist

75

/100

We are on a mission to prove that fashion can be circular, social, local.

VALUES

Organic, Recycled, 100% Made in Europe

CLOTHING

SWEATERS - CARDIGANS - SWEATSHIRTS, TSHIRTS - POLOS, TROUSERS - PANTS

FOOTWEAR

-

ACCESSORIES

-

BABIES - KIDS

-

HOME

-

SUPPLY CHAIN

77

/ 100

Made in

Netherlands

Production

The whole production is done in-house.

Other production details

They drop small quantities of new styles every two weeks in their store and through their online channels. Their production quantities are very limited.

When a garment sells out and they have more fabric, they will individually cut and sew pieces per order.

For styles in new fabrics, they begin taking orders before production begins.

Packaging / Packing

Unknown

Shipping

Standard shipping solutions.

SOCIAL IMPACT

83

/ 100

Having 100% of their production in Europe strongly increases chances to have a product made in fair conditions.

Additional information

As a social enterprise, New Optimist offers apprenticeships in the atelier for people at a distance from the labor market. These are often newcomers to the Netherlands, with and without a refugee background.

ENVIRONMENTAL IMPACT

62

/ 100

Having 100% of their production in Europe reduces the environmental impact of the brand.

Circularity

They partly use recycled materials.

They provide information on how/where to dispose of the garment. In the future, they plan to accept returned garments to send to a textile recycling company.

Recyclability

- Products

100% recyclable.

- Packaging / Packing

Unknown

Additional information

MATERIALS

70

/ 100

Materials used to manufacture the products

Recycled cotton, organic cotton.

Materials characteristics

Recycled and organic materials.

Materials origin

Outside Europe.

For clothes, learn more and check our Fabrics index here

ABOUT

New Optimist is an Amsterdam-based company with a social purpose. Founded by impact-driven creatives and professionals with years of experience in the fashion industry. Our primary goal is to help newcomers with refugee backgrounds by offering work, coaching and guidance.
Through our development programs, we create new opportunities to work as one team on the development of a kick-ass, new circular fashion brand.

By putting the makers and the production process in the spotlight, we celebrate the beautiful craft of making garments, and we prove that fashion can be both social and circular.
With our motto 'The time is now' we invite other New Optimists to join, to do like we do and say: Yes, future!

Transparency

2

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Headquarters

Amsterdam, Netherlands

Date of creation

Shipping

Worldwide

Last update

July 2021

Photos credits /

New Optimist