We are on a mission to prove that fashion can be circular, social, local.
ORGANIC - RECYCLED - 100% MADE IN EUROPE
New Optimist is an Amsterdam-based company with a social purpose. Founded by impact-driven creatives and professionals with years of experience in the fashion industry. Our primary goal is to help newcomers with refugee backgrounds by offering work, coaching and guidance.
Through our development programs, we create new opportunities to work as one team on the development of a kick-ass, new circular fashion brand.
By putting the makers and the production process in the spotlight, we celebrate the beautiful craft of making garments, and we prove that fashion can be both social and circular.
With our motto 'The time is now' we invite other New Optimists to join, to do like we do and say: Yes, future!
The whole production is done in-house.
Other production details
They drop small quantities of new styles every two weeks in their store and through their online channels. Their production quantities are very limited.
When a garment sells out and they have more fabric, they will individually cut and sew pieces per order.
For styles in new fabrics, they begin taking orders before production begins.
Packaging / Packing
Standard shipping solutions.
Materials used to manufacture the products
Recycled cotton, organic cotton.
Recycled and organic materials.
Having 100% of their production in Europe strongly increases chances to have a product made in fair conditions.
As a social enterprise, New Optimist offers apprenticeships in the atelier for people at a distance from the labor market. These are often newcomers to the Netherlands, with and without a refugee background.
Having 100% of their production in Europe reduces the environmental impact of the brand.
They partly use recycled materials.
They provide information on how/where to dispose of the garment. In the future, they plan to accept returned garments to send to a textile recycling company.
- Packaging / Packing