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AmaElla

82

/100

Fighting modern slavery, one lingerie drawer at a time.

VALUES

Organic, 100% Made in Europe

CLOTHING

UNDERWEAR - LINGERIE

FOOTWEAR

-

ACCESSORIES

-

BABIES - KIDS

-

HOME

-

SUPPLY CHAIN

85

/ 100

Made in

UK, Portugal

Production

The whole production is outsourced to partner manufacturers.

Other production details

Packaging / Packing

They have a zero plastic policy, all their products come in 100% recycled paper envelopes and their tags are also 100% recycled.

Shipping

Standard shipping solutions.

SOCIAL IMPACT

100

/ 100

Having 100% of their production in Europe strongly increases chances to have a product made in fair conditions.

Additional information

Their UK partner is a non-profit social enterprise who trains young women and develops their skills within the fashion inustry.
Their Portuguese manufacturer trains and employs local women.

ENVIRONMENTAL IMPACT

54

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Having 100% of their production in Europe reduces the environmental impact of the brand.

Circularity

They have a lingerie recycling program.

Recyclability

- Products

Hard to recycle given that organic cotton is mixed with elastane.

- Packaging / Packing

100% recyclable.

Additional information

MATERIALS

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Materials used to manufacture the products

Organic cotton, elastane.

Materials characteristics

Mostly organic materials.

Materials origin

They use GOTS organic cotton from Austria, a company called Arula. The cotton is farmed in Turkey and processed in Austria. They also have a bit of cotton from Portugal (the pink blush).

For clothes, learn more and check our Fabrics index here

ABOUT

Founded with vision of creating a fashion company with ethical and sustainable values at its core.
Ethically made in Portugal and the UK using GOTS certified organic cotton, AmaElla produces timeless lingerie classics that are kinder to the skin, kinder to the environment and better for farmers and their communities.
We make sustainable underwear for you and the real world you live in.
We invite you to help us redefine beauty and change shopping behaviours to safeguard our environment and ensure workers and farmers thrive.
We want you to be part of our slow fashion journey, join in the ethical living conversation and help us in our mission. We know you care about your wellbeing, your look and your impact on the planet.
That’s why we’ll always be honest about how our products are sourced and made.

We will remind you that beauty is about self-love, realism, inclusivity and honesty.
We will care for you by making lingerie with only the finest organic fibres offering you softness, versatility and comfort that never compromises on style.

Transparency

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Headquarters

Cambridge, UK

Date of creation

2015

Shipping

Worldwide

Last update

October 2021

Photos credits /

AmaElla